What we do
Brand management for businesses moving forward
Your company has grown. Operations have found their rhythm, customers have arrived and everyday decisions call for more considered judgment. Somewhere along the way, the brand stopped keeping pace.
We bring structure to this stage. We provide the direction your company needs to communicate at the same standard it delivers.
Brand Strategy Consultancy
A project with a defined scope to develop your positioning, value proposition and narrative. An in-depth assessment of where your brand stands, where your business wants to go and what needs to change along the way.
Meet our Brand Strategy Consultancy ➜
Brand Management Advisory
Monthly guidance to keep your brand consistent across business decisions. Strategy moves into everyday work: communication, content, suppliers and launches.
Meet our Brand Management Advisory ➜
Visual Identity
Brand design built on strategy. Colors, shapes and typography become the visual expression of a defined position. Your brand looks like the business it represents.
Meet our Visual identity ➜
Frequently asked questions
Before deciding where to start
What’s the difference between brand advisory and brand consultancy?
Consultancy is a project with a beginning, a middle and an end. It develops positioning, value proposition and narrative, delivering the brand’s strategic foundation. Advisory is the ongoing support that applies this foundation to the company’s real decisions, month after month.
Ideally, we start with consultancy and move into advisory once the strategy is in place. A clear foundation makes decisions more confident. We also know that some business owners want to see things happen from the start. In that case, we assess the brand and, if approved, run both services together, building the strategy as we put it into practice.
When should I invest in brand management?
The right moment comes when your business is delivering at a level the market hasn’t yet recognized.
In practice, that looks like effort without enough return. You invest in social media, a website and campaigns, yet each brings disappointing results. Some customers negotiate on price and compare you with businesses that deliver less.
Companies with an established team and a few years in operation tend to benefit most from brand management. They already have the structure and experience to build on. The work gives direction to what exists.
Do I need a finished strategy before developing a visual identity?
Not necessarily. Ideally, a company without that foundation would start with a branding project. The more complete the strategy, the better aligned the visual identity will be. We know reality doesn’t always work that way.
At Nozes, visual identity grows out of strategy. That’s essential to our work. If that foundation doesn’t exist yet, we establish the alignment needed to guide design decisions. That’s what helps a redesign last instead of needing to be redone soon after.
Does Nozes work with businesses outside Florianópolis?
Yes. Nozes is based in Florianópolis, Brazil, and works with businesses across Brazil and around the world, remotely and with in-person meetings when they make sense for the project.
Let’s find the right starting point.
Tell me where your business stands. We’ll talk, and I’ll give you an honest assessment of the path that makes sense for you.
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